September’s Top Content
Our best-performing posts from September weren’t just pretty, they performed. From powerful strategy tips to client wins worth celebrating, this month’s highlights show exactly why strategy-first marketing gets results.
She and I Skin Co. - Birthday Sale Goes Live
THE WINNING FORMULA
This reel didn’t chase virality, it honoured the journey. From humble beginnings to the shelves of their customers, it wove emotion, nostalgia and community into one scroll-stopping moment. The timelapse made it dynamic, while the reflective tone grounded it in gratitude.
KEY INSIGHTS
Sentiment builds loyalty. Gratitude-based content can be more powerful than product-focused posts, especially when it includes real milestones.
Reels can be memory-makers. Even simple footage becomes impactful when paired with storytelling and strong captions.
Emotional truth converts. “Younger us would be so proud” hit hard
for viewers who’ve watched the brand grow and saw themselves in it.
Form Plus Pilates - When your Pilates instructor gives you that mid-class shoutout
THE WINNING FORMULA
It wasn’t a spotlight moment, it was something better. A quiet nod. A quick name drop. A “Great form, Henny” that instantly turned instructor and student into unofficial besties. This reel worked because it bottled that micro but mighty Pilates feeling: she knows my name.
No need for fancy edits or sweeping statements, just one real moment that made every viewer go same.
KEY INSIGHTS
Personal = powerful. When the moment feels small but specific, it becomes big in all the right ways.
Name-drops build loyalty. It’s not about attention, it’s about connection, and connection drives engagement.
Relatability > perfection. A genuine smile and casual camera angle trump polished content when the emotion is real.
Ian Mcnamee & Partners - Can I sell with other agents…
THE WINNING FORMULA
Sometimes the best way to stand out in real estate… is to laugh about it. This reel didn’t try to convince anyone, it let the humour speak for itself. With a tongue-in-cheek nod to a common client line and a perfectly timed “kidnap” punchline, it showed the team’s personality and played on an inside joke many agents know too well. It worked because it didn’t take itself too seriously, and neither did the audience.
KEY INSIGHTS
Humour builds connection. Taking the sting out of rejection with comedy made this feel less like sales, more like solidarity.
Low-fi works when the concept is strong. The setup was simple, but the timing was spot on.
It’s not always about the client. Sometimes, showing what your team is really like earns just as much trust.
Cover & Co. - Opening their doors…
THE WINNING FORMULA
This reel wasn’t about high production. It was about showing up with heart. The video opened with a friendly face in front of the newly branded store, inviting locals to the launch. The tone? Calm, clear, and personal. That simple walk-up shot and warm invite made it feel more like a neighbourly gesture than a promo. The result? A reel that welcomed people in, and made the rebrand feel human.
KEY INSIGHTS
Simplicity builds trust. You don’t need flashing visuals to make an impact—just clarity, warmth, and good timing.
Put people in the frame. Real team members outside a real storefront made the message feel grounded.
Lead with invitation, not announcement. A rebrand reveal hits better when it sounds like “join us” instead of “look at us.”
Peachie Clean - Behind every spotless site…
THE WINNING FORMULA
This wasn’t just behind-the-scenes, it was behind-the-polish. A candid moment with Jess and Allysha that reminded followers who’s really behind Peachie Clean. It felt relatable, unfiltered, and genuinely funny. The post didn’t try too hard, because when the people are the brand, showing their real side is the strategy.
KEY INSIGHTS
People love a peek behind the scenes. Not everything needs to be brand-perfect. Sharing personality and culture deepens trust.
Outtakes are in. Bloopers build warmth, show confidence, and break down the ‘polished brand’ wall.
Team visibility matters. Faces > logos. People remember who made them smile, not who had the most curated feed.
Tamar Fudge - Something’s coming and it’s sweet
THE WINNING FORMULA
This wasn’t a product drop, it was a story seed. With a warm, local-first caption and a touch of mystery, this teaser sparked curiosity without giving too much away. The visual was inviting, but the real hook was the copy: intimate, proud, and just vague enough to keep people watching for what’s next.
KEY INSIGHTS
A little mystery goes a long way. Teasers that hint, rather than tell, keep your audience leaning in.
Local storytelling adds flavour. Rooting your message in place makes it feel personal, not promotional.
Restraint is powerful. You don’t have to say everything just enough to stir anticipation.
Have & Hold Marketing - Unfortunately, we do love…
THE WINNING FORMULA
This carousel was the perfect mix of self-awareness and self-roasting, wrapped in real team personality. It wasn’t about polished bios or achievements. It was about quirks, confessions, and the stuff we all do but rarely admit. Warm, witty, and weirdly relatable. No overexplaining, just a scroll-stopper that made people go “yep, same.” It worked because it didn’t try too hard, it just told the truth in a fun way, and let the personalities do the talking.
KEY INSIGHTS
Relatable humour builds stronger connections. Sharing quirks and behind-the-scenes habits makes a team feel human, not just professional.
Trends are better when made your own. The “Unfortunately I love…” format worked because it reflected real H&H culture, not just a recycled trend.
Self-deprecating ≠ unprofessional. Knowing when to laugh at yourself adds likability and trust.
What We’re Seeing
September brought an incredible mix of moments, from brand-new business launches to familiar names reintroducing themselves with fresh identities, and everything in between.
What stood out most was the balance: polished, structured content paired with plenty of behind-the-scenes glimpses and real personality. It’s the kind of mix that makes a brand feel both professional and human, and that’s exactly where the magic happens.
The big takeaway?
The best-performing brands are showing all sides of their story, the structured and the spontaneous, the curated and the candid. When you share the full picture, your audience doesn’t just see your business, they connect with it.