August’s Top Content: Inside Jokes, Big Feels & Brand New Looks
August slipped away like… well, a moment in time. From funny reels to team reflections and a brand refresh that turned heads, this month’s top-performing content proved (again) that personality drives performance.
Here’s what stood out across six brands and what to take from it.
She & I Skin Co. – Moisturiser First, Breakdown Second
Post Type: POV Reel (Skincare Meets Emotional Meltdown)
Why it worked:
This reel balanced unhinged humour with total relatability. A tricky combo that paid off. With the deadpan delivery of a skincare PSA, the punchline arrived quietly… with moisturiser in hand. The tension between inner chaos and outer calm is a sweet spot this brand plays well. And in a sea of trending audios, this felt refreshingly original.
Key Takeaways:
Unexpected humour gets replayed. The twist took this from “funny” to “fave it for later.”
Skincare + chaos = culture. We’re all just trying to keep our skin glowing through the meltdowns.
When in doubt, whisper the punchline. Subtle delivery invites people to lean in.
Form Plus Pilates – Internal Screaming, External Grace
Post Type: POV Reel (Workout Struggles in Real Time)
Why it worked:
This one tapped into every Pilates girlie’s inner monologue. With a relatable caption and that “I’m trying my best but don’t know what I’m doing” vibe, it captured the mental gymnastics that come with learning new moves. Simple visuals, clever copy, and a caption that made the offer feel like a lifeline not a sales pitch.
Key Takeaways:
Relatable panic builds trust. We’ve all been confused mid-class. This post just said it louder.
Cheeky copy wins eyeballs. That internal dialogue format is gold when it feels personal.
When the visual is simple, the caption can do the heavy lifting.
Ian McNamee & Partners – Community, Coffee & a Cause
Post Type: Event Highlight Reel (Fundraiser Recap with Heart)
Why it worked:
This post wasn’t about real estate and that’s why it worked. It showed what the brand stands for, not just what it sells. With bacon, music, and generosity on full display, the recap reel gave the team a human heartbeat. The total raised? $4,825. The total impact? Even bigger.
Key Takeaways:
Heart-led content performs. Good causes deserve good storytelling.
Community creates stickiness. Posts like this make people proud to be involved.
The numbers tell the story. When you quantify impact, it hits harder.
Cover & Co – A Brand New Chapter
Post Type: Rebrand Reveal + Reel Sneak Peek
Why it worked:
This wasn’t just a logo reveal, it was a vibe reset. The reel softly transitioned from old to new, while the carousel added thoughtful depth. With a caption that was calm, proud and deeply considered, this rebrand stood out not because it shouted but because it spoke with clarity. The brand’s evolution was communicated without jargon or fanfare just honest design-led storytelling.
Key Takeaways:
Rebrands are emotional. When you honour the before and after, your audience comes along too.
Quiet confidence is magnetic. The tone matched the aesthetic: soft, intentional, and grounded.
Personal beats polished. This reveal felt like a conversation, not a campaign.
Peachie Clean – The Unexpected Star of the Show
Post Type: Reel (Cleanup Crew, but Make It Iconic)
Why it worked:
Peaches in a rubbish truck? That’s the kind of visual you don’t scroll past. This reel gave a behind-the-scenes peek at what happens after big events but did it with humour, heart, and a four-legged mascot leading the charge. It made the brand feel real and community-driven without trying too hard.
Key Takeaways:
Unexpected stars steal the show. Peaches brought charm and shareability in one go.
Everyday moments are content gold. Real jobs, real crews, real vibes that’s what people connect to.
Humour makes the hustle feel human. A good giggle gives even clean-up content new life.
Have & Hold Marketing – Two Weeks In… and Still Here 😉
Post Type: New Team Member Welcome Reel (First Impressions & Team Banter)
Why it worked:
This post was technically an intro but emotionally, it was a vibe check. Bianca’s answers gave a peek into the culture behind the brand: honest, human, and not afraid of a little sarcasm. It worked because it wasn’t polished, it was real. And in an industry full of buzzwords, that’s what made it memorable.
Key Takeaways:
Team culture is content. Let your team tell the story, unfiltered.
The first 14 days are gold. New perspectives bring fresh energy to your brand voice.
Inside jokes = outside engagement. If your caption makes your audience smirk, they’ll probably comment too.
What We’re Seeing
Emotion-led content is dominating. Reels with internal monologues, subtle chaos, or plot-twist humour are pulling strong engagement. Whether it’s a skincare POV gone rogue or a confused Pilates brain, posts that mirror real inner dialogue are winning attention. On the carousel side, audiences are responding to story-first updates especially those that reveal a new face or a fresh look, paired with captions that do more than just inform.
The big takeaway?
Make them feel something then make it mean something. The best posts aren’t just funny or heartfelt. They’re intentional. That’s the sweet spot: a well-timed joke, a personal moment, or a bold reveal that’s backed by structure, story, or strategy. Realness still rules, but it lands better when you guide the scroll with clarity.
