October’s Top Content
Our best-performing posts from September weren’t just pretty, they performed. From powerful strategy tips to client wins worth celebrating, this month’s highlights show exactly why strategy-first marketing gets results.
She and I Skin Co. - Birthday Event Wrap Up
THE WINNING FORMULA
No fluff, just feeling. A candle flickers, a cake, and a caption packed with heart. The reel didn’t rely on trends or transitions, it let the words do the work. And they did. Community, connection, and cause all wrapped up in one quiet, powerful moment.
KEY INSIGHTS
Sincerity still wins. When you speak from the heart, your audience listens.
A still frame can still tell a full story, especially when the caption carries warmth, reflection and purpose.
You don’t need flash when you’ve got feeling. A clear message with meaning will always cut through.
Form Plus Pilates - When your Pilates instructor gives you that mid-class shoutout
THE WINNING FORMULA
This reel went viral not because it explained Pilates perfectly, but because it didn’t. The relatable “POV” format tapped into that universal moment of your brain short-circuiting mid-instruction. Paired with a witty caption and snappy text overlay, it struck the balance between funny and form-focused. No overexplaining, no background music battle, just a good punchline and a better visual cue.
KEY INSIGHTS
Relatable > Perfect. When your content captures a shared struggle (like forgetting every cue mid-class), it builds connection faster than a flawless demo ever could.
Humour teaches, too. A well-timed joke still educates, this one reminded followers that Pilates is a process, not a performance.
The caption seals it. Short-form video gets the views, but a smart caption keeps them coming back.
Ian Mcnamee & Partners - Fresca’s feature
THE WINNING FORMULA
Fresca’s feature was a heart-led community moment. Instead of a typical property plug, this reel celebrated a beloved local business. The warm visuals, thoughtful caption, and local love created a “this is where we live” feeling. That sense of place and pride resonated more than a listing ever could.
KEY INSIGHTS
Lead with local love. Community-focused content builds emotional connection and reminds followers you’re more than just a business.
Coffee > clicks. Sometimes it’s the small, relatable things, like a favourite café, that invite the most meaningful engagement.
Story-first, sales-second. You don’t need to sell in every post. When your values show up clearly, so will your audience.
Cover & Co. - Not a bad spot for an install!
THE WINNING FORMULA
This reel wasn’t about high production. It was about showing up with heart. The video opened with a friendly face in front of the newly branded store, inviting locals to the launch. The tone? Calm, clear, and personal. That simple walk-up shot and warm invite made it feel more like a neighbourly gesture than a promo. The result? A reel that welcomed people in, and made the rebrand feel human.
KEY INSIGHTS
Simplicity builds trust. You don’t need flashing visuals to make an impact—just clarity, warmth, and good timing.
Put people in the frame. Real team members outside a real storefront made the message feel grounded.
Lead with invitation, not announcement. A rebrand reveal hits better when it sounds like “join us” instead of “look at us.”
Peachie Clean - New Team Member Peaches
THE WINNING FORMULA
Personality sells and Peaches has plenty. This reel ditched polished production in favour of character and charm. By turning a team intro into a mini skit, the post gave followers a reason to smile and a reason to remember the brand. It didn’t just build recognition, it built a relationship.
KEY INSIGHTS
Personality builds connection. Featuring Peaches made the team instantly more relatable and lovable.
Humour works best when it feels true. The tone didn’t just land, it felt like it could only come from Peachie Clean.
Even quick reels have staying power. With a strong hook and a starcharacter, short-form still delivers long-term love.
Tamar Fudge - Something’s coming and it’s sweet
THE WINNING FORMULA
This carousel worked because it didn’t just showcase a product, it shared a feeling. Each frame layered meaning over memory, inviting the audience to pause and feel something sweet, familiar, and deeply human. It wasn’t about features or flavours. It was about why fudge matters, and that made it memorable.
KEY INSIGHTS
Memory sells when the moment feels shared. Familiar details like Nan’s biscuit tin or Tassie road trips invite people to see themselves in the brand.
Meaning drives meaning. Small batch, hand-made, and local flavours weren’t just features, they were values.
Slides feel stronger when they sound like someone, not something. This one whispered, not shouted, and that’s what made it stick.
Have & Hold Marketing - BTS of our new brand shoot
THE WINNING FORMULA
This carousel was a whole vibe. It brought energy, movement, and just the right dose of chaos to show off what H&H does best: strategy with soul. Aesthetic visuals met relatable moments (flying paper, retro props, in-action faces) to tell a brand story that felt fun but intentional. No hard CTA, just the team, the process, and the purpose behind it all.
KEY INSIGHTS
Show the faces behind the magic. People leaned into the vibe because they saw the real team in action, not just the polished end result.
Inject the energy, not the pitch. No hard sell here, just personality, process, and purpose on full display.
Lo-fi doesn’t mean low impact. Raw BTS moments hit harder when they’re honest, chaotic, and joy-filled.
What We’re Seeing
October was all about energy and evolution. From fresh faces and new openings to seasoned brands stepping into the spotlight with renewed clarity, our content captured businesses in motion, and audiences loved it.
What stood out? Intentional variety. We saw bold, beautifully branded content land just as strongly as low-fi, heart-first moments. It wasn’t about choosing between polish or personality, it was about showing both. And the results proved it.
The big takeaway?
Brands that perform best are showing up fully. Not just the curated highlights, but the candid, character-driven slices of real life. When businesses share the strategy and the story, the final product and the process, they don’t just attract attention, they earn trust.