four-part social media training.png
four-part social media training.png

Social Media Strategy for Real Estate Professionals – Launceston

$450.00

Have & Hold Marketing, on behalf of REIT, is pleased to present a four-part social media training series designed specifically for real estate agents, business development managers, and property managers. This program is structured to equip professionals with the necessary skills to leverage social media for business growth, audience engagement, and lead generation. Each session runs on a Thursday, on the dates below, from 10am-12pm.

Launceston sessions will be held at Level 3, Enterprize Launceston, 92 Cameron Street. Your ticket entitles you to all four sessions. Please accept marketing consent at checkout so that we can communicate with you about this event.

Training Overview

The series consists of four interactive, hands-on workshops, each focusing on a key aspect of social media marketing:

  1. April 2nd, Setting Up for Success – Meta Business Suite & Security

  2. April 9th, Finding Your Voice & Storytelling for Social Media

  3. April 16th, The Social Media Funnel – From Awareness to Conversion & Analytics

  4. April 23rd, Training AI to Write in Your Brand Voice

Have & Hold Marketing, on behalf of REIT, is pleased to present a four-part social media training series designed specifically for real estate agents, business development managers, and property managers. This program is structured to equip professionals with the necessary skills to leverage social media for business growth, audience engagement, and lead generation. Each session runs on a Thursday, on the dates below, from 10am-12pm.

Launceston sessions will be held at Level 3, Enterprize Launceston, 92 Cameron Street. Your ticket entitles you to all four sessions. Please accept marketing consent at checkout so that we can communicate with you about this event.

Training Overview

The series consists of four interactive, hands-on workshops, each focusing on a key aspect of social media marketing:

  1. April 2nd, Setting Up for Success – Meta Business Suite & Security

  2. April 9th, Finding Your Voice & Storytelling for Social Media

  3. April 16th, The Social Media Funnel – From Awareness to Conversion & Analytics

  4. April 23rd, Training AI to Write in Your Brand Voice

Week 1, 2nd April: Setting Up for Success – Meta Business Suite & Security

  • Correct setup of Meta Business Suite, linking Instagram and Facebook.

  • Security essentials: Avoiding hacks, managing permissions, and recovery strategies.

  • Hands-on activities: Live walkthroughs, security self-checks, a hack attack simulation, and creating an action plan for responding to a hacking incident.

  • Outcome: Participants leave with a secure, fully functional business suite setup.

Week 2, 9th April: Finding Your Voice & Storytelling for Social Media

  • Defining brand voice and crafting engaging content beyond ‘just listed’ and ‘just sold’.

  • Prospecting through organic social media - building trust and establishing relationships.

  • Practical exercises: Self-reflection worksheets, storytelling breakdowns, live writing sprints, developing hooks for reels.

  • Outcome: Participants establish a unique social media voice.

Week 3, 16th April: The Social Media Funnel – From Awareness to Conversion & Analytics

  • Aligning content with the vendor/buyer/tenant journey.

  • Understanding social media analytics and key performance indicators, along with the benefits of regular reports.

  • Hands-on activities: Building a content funnel, audience persona exercises, and analytics review.

  • Outcome: Participants develop a content strategy tailored to their target audience and niche.

Week 4, 23rd April: Training AI to Write in Your Brand Voice

  • Introduction to AI tools for real estate marketing.

  • Practical applications: AI-generated captions, repurposing content, listing descriptions, and video scripts.

  • Hands-on setup: Each participant creates a personalised AI assistant.

  • Outcome: Participants leave with an AI tool trained to match their brand voice.