Case Study

Regulated ads and how we mitigate the risks

The Challenge:

Advertising in regulated industries isn’t just about reach, it’s about risk. One of our clients in the medical aesthetics space came to us needing visibility without triggering penalties from ad platforms or breaching tight APHRA regulations.

They’d heard horror stories of accounts being banned over testimonials or before-and-after photos, and didn’t want to be next. The stakes were high. One misstep, and months of work could vanish overnight.

They didn’t need flashy gimmicks. They needed clarity, compliance, and confidence without the noise.

The Strategy:

We built a legally-sound, strategy-first ad system designed to hold steady, regardless of algorithm updates or policy shifts. Our approach focused on:

  • Educational, trust-building ad copy, avoiding bold claims or promotions.

  • Google Ads campaigns driven by search intent, not clickbait hooks.

  • Service-led landing pages rooted in clarity, not conversions-at-all-costs.

  • Soft retargeting messaging to maintain platform trustworthiness.

And crucially: we coached the client to treat paid ads as a support act, not the whole show. Their growth came from a wider marketing ecosystem, organic content, email nurturing, and clear lead magnets.

The Lesson:

In industries governed by strict guidelines, strategy isn’t optional, it’s your insurance policy.

While ads get you seen, it’s great strategy that keeps you live.

Rather than chasing short-term performance, we engineered a system designed for long-term sustainability and legally protected growth. The result? A marketing engine that works within the rules, without watering down the brand’s voice.