Marketing Strategy

A marketing strategy is by far the most important investment you can make in your marketing. Without this initial groundwork, you’re kind of just throwing things at the wall and seeing what sticks. In your strategy we’ll dive deep into:

• Where your strengths are now, and identify opportunities

• Who your target markets are and what makes them tick

• What we can learn from your competitors and leaders in your industry

• What your brands’ tone of voice should be

• Whether or not your visual branding needs an upgrade

• What industry data says about the future of your business

• And where you should be focussing your marketing investments in the future

It’s not a business plan (snooze), it’s the guiding star that you’ll come back to again and again. You’ll reach for it every time you need to make a decision on what direction to take next, and it will reassure you each time you’re ready to take a massive leap.