Google and Meta Advertising

Ready to take things to the next level and dive into some paid advertising? Let’s chat about Google and Meta advertising. 

Google ads are great for cold audiences (people who haven’t been exposed to your brand before). When people are searching on Google, they’re in an active state, making a conscious effort to search for information. This means they’re much more likely to respond to a sales message or call to action than they would be on social media. You can take advantage of this through Google search, shopping, display, and Youtube ads. 

Meta (Facebook and Instagram) ads are a fantastic way to strengthen your brand message and awareness, particularly with people who have already been exposed to your website or social media (warm audiences). We can take advantage of some spectacularly powerful targeting strategies, such as demographic and psychographic data, creating lookalike audiences and retargeting. You know when you’re shopping online for a pair of jeans and then they magically appear in your Instagram stories, making you think “screw it, I’m going to treat myself”? Yeah, we can do that for your business too.