June’s Top Content: POVs, Press Love, and Real Talk Behind the Scenes
If May reminded us to keep it real, June took that energy and added even more clarity. From cheeky winter reminders to heartfelt media wins and myth-busting reels, this month’s top content didn’t just show up — it said something. Here’s what worked (and what to steal for your own socials).
Form Plus Pilates – Calling Out the Cancel Queens
Post Type: “POV: Calling all winter late cancels”
Why it worked:
This reel captured a cold-weather truth we all feel — the temptation to cancel class and stay warm at home. With one perfectly timed line and some clever editing, it struck that sweet spot between accountability and humour. The caption sealed the deal with zero guilt and maximum cheek.
Key Takeaways:
POV + real talk = scroll-stopper. When people feel seen, they stay.
Timely content works harder. Winter woes? Call them out — with love.
Low-fi still wins. Strong pacing > high production.
Ian McNamee & Partners – Real Estate, Unfiltered
Post Type: Real Estate Reality Reel
Why it worked:
This one flipped the real estate fantasy on its head. No champagne, no sports cars — just bins, beds, and a leaf blower. With every transition, it got funnier and more grounded. The end result? A team that looks competent, human, and deeply committed to the work.
Key Takeaways:
Busting myths builds trust. Contrast reels get clicks.
Process content makes the polish feel earned.
When in doubt, show the hustle — it resonates.
She & I Skin Co. – A Moment Worth Sharing
Post Type: Press Feature Graphic
Why it worked:
This wasn’t just a press shoutout, it was a full-circle moment. Sarah’s caption was honest, humble, and deeply rooted in the brand’s purpose. It gave followers something to celebrate with her, not just for her. Big wins are best when they feel shared — and this one did.
Key Takeaways:
Press works harder when you add meaning.
A founder voice builds connection.
Story > headline. Bring people into the why, not just the what.
Have & Hold Marketing – The Month That Was
Post Type: Monthly Moments Carousel
Why it worked:
From brunches to behind-the-scenes, May’s roundup post was a window into the rhythm of the team. The format was easy to engage with, the tone was light and warm, and every slide gave a new reason to pause. This post didn’t sell — it connected. And that’s exactly why it worked.
Key Takeaways:
Recaps build rhythm. Let your audience see the life behind the brand.
Team moments > perfect moments. What matters most is that it’s real.
Variety in visuals, consistency in tone — that’s the sweet spot.
What We’re Seeing
June reminded us that good content doesn’t need to shout. It just needs to say something worth hearing — whether that’s a reminder to show up for yourself, a peek into the work behind the brand, or a personal story that makes people feel part of it.
The best-performing posts this month were grounded, clever, and full of heart.
And the big takeaway?
When the tone’s right, even a bin run or BTS sunset can stop the scroll
