January’s Top Content
Scroll long enough and a pattern emerges. This month’s top-performing posts proved that the most aesthetic, high-res visuals aren’t always what perform best, it’s the emotion they pull from the audience. From casual, humour-led videos to heartfelt collaborations, events, and glimpses into the everyday lives of business owners and teams, the strongest content focused on brand awareness and storytelling over polish. January showed us that audiences engage most when content feels real, raw, and genuinely reflective of the people behind the brand.
She and I Skin Co. - We hear it over and over again
THE WINNING FORMULA
A fast, relatable hook paired with real customer language. This reel tapped into familiar skincare conversations and positioned the product as a gentle, everyday alternative without over-explaining or overselling.
KEY INSIGHTS
When customer words lead, credibility follows. Quoting real reactions made the message feel trustworthy and instantly relatable.
When simplicity frames the story, attention sticks. A short reel with one clear idea held interest without distraction.
When education feels conversational, engagement rises. The message informed without lecturing, inviting comments and discussion.
Form Plus Pilates - Elevate Event
THE WINNING FORMULA
A community-first carousel that captured connection over content. By spotlighting real faces, shared energy, and a meaningful moment, this post invited people to feel part of something, not just observe it.
KEY INSIGHTS
When community is centred, reach expands. Familiar faces and shared experiences encouraged saves and shares beyond the studio.
When moments are documented, not manufactured, trust builds. Natural photos outperformed polished visuals by feeling genuine and warm.
When gratitude leads the caption, engagement follows. A simple thank-you created an emotional loop that resonated with attendees and followers alike.
Ian Mcnamee & Partners - Strata Myths we’d love to disappear!
THE WINNING FORMULA
Educational content performs best when it’s human-led and easy to digest. This reel took a topic that’s often confusing and frustrating, broke it into simple, scroll-friendly myths, and delivered clarity through real people on screen. No jargon, no overproduction. Just straight-talking expertise that helps viewers feel informed and reassured.
KEY INSIGHTS
When clarity leads, trust follows. Busting common strata myths made complex information feel approachable and valuable.
When real people deliver the message, it lands better. Seeing the team explain things on camera builds credibility and connection.
When education is the hook, engagement grows naturally. Helpful content doesn’t need gimmicks to perform, usefulness is enough.
Cover & Co. - Allow us to reintroduce… the Cover & Co. team
THE WINNING FORMULA
A familiar trend paired with genuine team chemistry made this feel effortless and fun. The chair swivel kept the pace moving, while personality-led moments did the heavy lifting. It was polished enough to feel on brand, but playful enough to feel human.
KEY INSIGHTS
When faces lead, trust follows. Putting names to faces helped humanise the brand and strengthen connection.
When trends meet personality, content lands. A popular audio worked because it was adapted to fit the team, not copied beat for beat.
When professionalism has room for play, engagement lifts. The mix of expertise and humour made this reel easy to watch, share, and enjoy.
Peachie Clean - Jack Jumpers Giveaway
THE WINNING FORMULA
A high-value giveaway paired with local pride and crystal-clear entry steps. The visuals stopped the scroll, the prize felt genuinely exciting, and the mechanics encouraged repeat comments without friction. Simple ask, big reward, strong community pull.
KEY INSIGHTS
When the prize feels unmissable, people participate. Courtside seats plus drinks made this a no-brainer to enter.
When instructions are simple, engagement multiplies. Clear steps turned comments into momentum fast.
When community is centred, reach takes off. Local teams and local perks sparked shares and tag-happy threads.
Tamar Fudge - Point Rapide Estate Collaboration
THE WINNING FORMULA
A collaborative carousel with Pointe Rapidé Estate, showcasing Tamar Fudge as part of a wider Tamar Valley experience. The content positioned the product not as a standalone item, but as part of a thoughtful, locally rooted stay, gifted to guests and embedded within a broader story of place, tourism and community.
KEY INSIGHTS
Collaboration-led content builds trust. Featuring Pointe Rapidé Estate positioned Tamar Fudge within a wider, credible local experience rather than a standalone product.
Product as part of an experience. Gifting fudge to guests framed it as a thoughtful detail, not a sales push.
Strong visual context. Scenic imagery stopped the scroll and reinforced premium, local values.
Have & Hold Marketing - This and … (a summer holiday recap)
THE WINNING FORMULA
A simple “this and” style paired with real moments away from work made the carousel feel calm, relatable, and aspirational. The consistency across images kept it cohesive, while the contrast to everyday business life made it scroll-stopping without trying too hard.
KEY INSIGHTS
When contrast leads, attention follows. Showing life outside inboxes and schedules created instant relatability and pause.
When consistency guides the carousel, people keep swiping. Repeated visual language and text treatment encouraged dwell time.
When brands step back, connection steps forward. Less explanation and more presence made this feel human, not performative.