November’s Top Content
Our best-performing posts from November weren’t just pretty, they performed. From powerful strategy tips to client wins worth celebrating, this month’s highlights show exactly why strategy-first marketing gets results.
She and I Skin Co. - Birthday Event
THE WINNING FORMULA
Real smiles. Real celebration. Real community. This post brought She & I’s values to life. connection, celebration, and clean beauty, through a genuine, joy-soaked visual narrative. The carousel gave each beautiful moment its own spotlight serving as a heartfelt guide through the birthday event wins.
KEY INSIGHTS
Joy is contagious. High interactions suggest people are drawn to authentic, lighthearted content that feels like a celebration.
Details matter. The dreamy setup, grazing platters, and event styling created a visual feast that kept viewers swiping.
Name drops work. Tagging vendors boosts the sense of community while helping extend the post’s reach.
Form Plus Pilates - You go out for one quiet drink with Pilates instructors…
THE WINNING FORMULA
Take one playful caption, layer in a chaotic, relatable situation (Pilates people everywhere), and pair it with movement that looks as fun as it feels. The result? A reel that proves: your team’s personality is part of the brand. Let it lead.
KEY INSIGHTS
When the vibe hits, people stay. A funny, relatable POV brought Pilates into everyday life and made it scroll-stopping.
When your team is the brand, it shows. Audiences loved the instructors just being themselves (especially with wine in hand).
When humour leads, reach follows. Lighthearted Reels more than doubled the usual views.
Ian Mcnamee & Partners - Who’s most likely to…?
THE WINNING FORMULA
Turns out, a bit of team banter goes a long way. This playful “who’s most likely to” format delivered office vibes with zero sales pitch, just personalities front and centre. The pace was quick, the setup was simple, and the relatability made it easy for viewers to engage (and low-lift for the team to repeat). A win-win that builds brand and connection at once.
KEY INSIGHTS
When team vibes lead, people connect. Audiences stuck around to play along and see who got picked.
When the setup is simple, the scroll slows. Relatable Qs and real reactions landed without overproduction.
When fun takes the front seat, so does reach. A lighthearted reel beat the usual numbers with over 2k views.
Cover & Co. - Meet Stella
THE WINNING FORMULA
This post didn’t just introduce a team member, it told a bigger story. It wove Stella’s personality, leadership, and style into a narrative that showed who Cover & Co really are behind the brand. That mix of warmth, credibility, and “bosslady” energy struck the right chord: audience got to meet the person behind the projects, not just the job title. It’s a reminder that people connect with people first.
KEY INSIGHTS
When real people lead, trust follows. Audiences connected with Stella’s warmth and the glimpse into her life beyond the brand.
When stories are detailed, they land. From rebrands to rug tips, the caption was rich with reasons to read.
When team pride is front and centre, so is engagement. Celebrating the crew created a post that felt personal and professional.
Peachie Clean - Sammy’s Realistic Diaries
THE WINNING FORMULA
Give your team the mic and let them run. This reel was pure “Peachie Clean behind the scenes” chaotic, unfiltered, and all heart. Real stories from real cleaners pulled viewers in and made the invisible visible (especially the popcorn spills). A few funny truths + fast cuts + one team member in their element = one of the most watchable reels of the month.
KEY INSIGHTS
When your team tells the story, trust follows. Viewers felt the honesty, and the hustle, behind every wipe and sweep.
When chaos is relatable, it becomes magnetic. The mess was real, the reactions were realer.
When mic’d-up meets mission, the brand voice gets louder. This was values and vibe in one quick reel.
Tamar Fudge - West Tamar Spring Market
THE WINNING FORMULA
When you pair fudge with faces, magic happens. This carousel blended personality and product beautifully, making the brand feel like a local favourite with a national fan base. Bonus points for building anticipation with a teaser about a new festive flavour.
KEY INSIGHTS
When you show up in real life, show it online too. Market moments create connection and give your digital audience serious FOMO.
When your community feels seen, they stick around. Calling out crowd faves like Crème Brûlée made it personal.
When a post wraps the past and teases the future, it converts. Recap + preview = a scroll-worthy combo.
Have & Hold Marketing - Brand Shoot Photos
THE WINNING FORMULA
When the curtain drops, the connection rises. This post nailed relatability by showcasing the people and the mess behind the polish. It's proof that BTS content doesn’t just build brand love, it boosts engagement too.
KEY INSIGHTS
When you go beyond the polished product, people notice. The casual chaos made this feel honest and memorable.
When the people are the brand, spotlight them. This carousel showed personality without saying a word.
When you show up with humour, your audience stays. A little mess makes you magne
What We’re Seeing
November turned the dial up on connection-driven content. From team takeovers and local love to perfectly timed humour and honest storytelling, this month’s best-performing posts had one thing in common: personality in every pixel.
Whether it was chaotic behind-the-scenes reels, heartfelt intros, or playful POVs, the winning posts reminded us that strategy isn’t just about being seen, it’s about being felt. And in a month full of moments that made people smile, pause, or tag a friend, the results speak for themselves.
The big takeaway?
The strongest brands aren’t just showing up, they’re showing who they are. When content reflects real voices, real values, and real moments, it creates deeper connections. And in today’s crowded digital space, that’s what makes people stop scrolling and start caring.