April’s Top Content: Clever Hooks, Real Moments, and Big Wins
Some content makes people stop. Other content makes people feel. And every so often, you get a piece that does both.
That was the vibe in April.
From punchy product demos to perfectly-timed trend flips and one very powerful quiet moment, April’s best-performing posts had one thing in common: they didn’t try too hard. They just hit the mark.
Here’s what stood out — and the lessons you can take into your next post.
She & I Skin Co. – Cleansing Made Clever
Why it worked:
This playful demo stole the show — and for good reason. Comparing makeup removal on an orange with wipes vs. cleanser not only made followers laugh, it cleverly drove home the power of a proper double cleanse. Add trending audio and a punchy hook, and you’ve got a reel that both entertains and educates.
Key Takeaways:
Humour hooks attention. Unexpected props (hello, orange!) bring personality and keep viewers watching.
Trending sounds boost reach. Pairing great visuals with popular audio increases discoverability.
Show, don’t just tell. A visual demo beats a static product pic every time — especially when it proves a point.
Form Plus Pilates – Launching With Energy
Post Type: Location Launch Announcement Reel
Why it worked:
This launch announcement was all about energy. A simple but striking reel revealed the studio opening date with fast-cut visuals, brand colours, and a bold logo moment—set perfectly to an upbeat track. It gave followers just enough to get excited, without giving too much away.
Key Takeaways:
A clear date = a clear call-to-action. Announcing an exact launch date builds anticipation and urgency.
High tempo visuals catch the scroll. Quick cuts and motion create a sense of momentum and hype.
Music sets the vibe. Pairing visuals with the right audio amplifies emotion and connection.
Ian McNamee & Partners – Office Culture With a Wink
Post Type: Trend Reel (Instagram vs. Reality)
Why it worked:
This light-hearted reel nailed the Instagram vs. Reality trend, poking fun at the daily chaos of real estate life. It struck a relatable chord with both agents and clients. The humour was sharp, the timing was spot on, and the result was high engagement and plenty of laughs.
Key Takeaways:
Relatable humour wins every time. Audiences love seeing the real, unfiltered version of your day-to-day.
Trends work best when tailored. Adapting a popular format to your industry makes content both fresh and relevant.
Behind-the-scenes builds trust. Letting people in on the ‘messy middle’ humanises your brand and builds connection.
Have & Hold Marketing – A Moment of Meaning
Why it worked:
A candid moment of Kelsey speaking at Sip & Strategise reminded followers of the heart behind the hustle. The stripped-back delivery paired with the raw “almost forgot this is the whole point” hook made it feel personal, reflective, and quietly powerful.
Key Takeaways:
Authenticity creates impact. Real, unscripted moments resonate deeper than polished pitches.
Mission-driven content builds trust. Reconnecting with our ‘why’ reminds the audience why they follow you.
Community is contagious. Sharing intimate event snippets makes online followers feel part of something bigger.
What We’re Seeing
In April, the best-performing content didn’t overexplain, overproduce, or overthink. It just landed. Reels that used clever hooks, simple visuals, or a single honest moment made the biggest impact.
And the takeaway? You don’t need more content. You need clearer stories and bolder moments.
